Selasa, 15 Maret 2011

EXTENSIVE READING 2

                                           The differences magazine and newspaper



Newspapers differ from magazine in the content and style of writing. They also differ in the way of production and the target audience. Magazines usually are sold on subscriptions with the subscriber reserving the reading for leisure time. The article can be little longer than the newspaper as the subscriber is reading it in a break or exclusive time reserved for reading. Advertisements are inherent part of magazines than the newspapers and require concentration on the guidelines of the advertiser. For example there are stringent exhaustive guidelines for placing ads on the other page of the articles. These guidelines are required due to the readers association of the advertisement with the article they read on the other page. It’s a neural link and can be associated with your remembrance of the activity that you pursued when the September 11 news of terrorist attacks reached you. The nature of our minds to associate with group objects creates an attachment which is effectively used by advertising giants to place their ads with articles relevant to their products.


Newspapers differ in concept and headlines. Readers drive the newspapers rather than advertisers. Newspapers would dare to print controversial news and do not entertain even large advertisers to dictate the running of the paper. Newspapers are read in between work and do not have exclusive time dedicated for reading like magazines. So newspaper articles are concise, short with punch to interest the reader within a short span of time. Newspapers focus on catchy headlines to interest the reader to read the article. Lot of writers are employed in newspapers to captivate reader attention with specialized writers on editorials, crisis reporters and fluff reporters but in magazines have lesser staff and the writers play end to end roles from producing, writing and even publishing oriented work.

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